Those who can identify the problem areas within their industry or field that most people frown upon work the hardest to improve their brand. With a little hard work and hopefully a dash of positive karma, good salespeople won't have to go through the dirty tricks to garner more conversions.
That's why 'Internet Marketing' is such a dirty word to me. So many people out there selling products online have resorted to using the internet as a shooting gallery, and we're the ducks. It's all a numbers game to them, there's no strategy or researching of their target consumers. To make matters worse, these homebound internet marketers are disciples of so-called "Internet Marketing Gurus", whose secrets are nothing more than fancy words to rename a product or telling them to sell to everyone.
As an account executive for Website Representative, I understand that it's easy to be associated with the internet marketing types. But I also make it a point to explain that we pride ourselves in following the basic rules of a high-performance brand:
- Have an innovative product.
- Be creative and original in delivering your message.
- Stay true to your original mission.
- Stay true to your customers.
So here are a few facts and personal rules that I aim to follow in order to help Website Representative become the quality brand our clients deserve.
1. I don't sell theories. I sell concepts and solutions.
2. Don't treat Social networks as giant electronic rolodexes of sales leads.
3. Business/customer relationships are a lot like regular relationships - you have to establish some dialogue and trust before committing to each other.
4. There are many reasons to hate internet marketing gurus. Don't follow them, don't turn into one.
In addition to establishing your business as a brand, it's important to present yourself as a brand of your own. Because I don't consider myself just an account man. I have much more to offer the world.
Who would you rather do business with - a product or a person?
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